During February, Crimson Capital supported the Macedonian Agro Exporters Association (MAEA) at Fruit Logistica 2011 in Berlin, Germany.
Fruit Logistica is one of the largest fresh foods trade fairs in the world. Four Macedonian food producers (and MAEA members) displayed their products at a national stand, organized by MAEA. During Fruit Logistica, participants had the opportunity to meet with potential buyers, marketers and wholesalers to discuss new business opportunities; to strengthen linkages with their existing customers; to exchange experience in fresh produce marketing; and to learn about new technologies and management practices that can be adopted for improving the productivity and the enhancing competitiveness of the produce sector in Macedonia.
During Fruit Logistica 201, Crimson facilitated a number of B2Bs between MAEA representatives and potential buyers. Representatives of MAEA secured over €2.9 million in new orders during the trade fair.